21st century is technology driven century and time has changed drastically over the years. Telegraphs, postcards were replaced by telephones which have now been replaced by mobile phones. Television has been replaced by internet. The world is one click away. One click and you can visit Paris from your home, one click and you master an art. 21st century is all about technology and how to make world smaller and closer.
With internet comes Social Media, the new hub of all kind of information. One share and millions of people can see what you are seeing in matter of seconds. One click and you can become part of a revolution a group started millions of miles away. Social media is revolutionary not just in terms of sharing information but also in terms of making a connection, be it for long-lost friends, parents, siblings, neighbor but also a connection between consumers and their favorite brands.
Social media is accelerating at a fast speed; it is indeed catching up very fast with traditional methods of communication. In present time almost no one can thrive without social media if they want to bequeath their impact on this world. In approaching time social media will just keep on growing and even may leave behind other communication techniques.
Brands will be most benefited by social media; it’s the best platform to know your audience. Tools like Facebook, twitter, linkedln can easily give access to consumer’s mindset and their preferences. Brands can easily plan their campaign according to consumer’s preferences. Reach of social media is wide, any video, post can be viewed by millions of people in seconds, an effective use of social media can help brands increase their consumers. Regularly seeing ads of a particular brand and reading comments about the brands can also help in building brand image and brand reorganization. This can be easily done using social media as public spend all free time on these social media sites whether be it during commuting or exercising. Brands can even receive instant feedback of their product via social media. Sharing content through social media is easier and faster, so consumers can send their feedback, company can work according to the feedback; reading good reviews can also bring new consumers.
Social media can make anything interesting. The options available through social media can make a campaign more attractive, use of tools like live video, Augmented Reality can make any campaign eye-catching which in turn attract new consumers. Proper use of social media can help any brand make a mark in this competitive world.